My Journey of "AJAH FOR HIM"

Maharaja's Jewels, a book gifted to me at a young age, profoundly influenced my journey into the world of jewels and gemstones for men. This book vividly captures the opulent adornment of men in bygone eras, showcasing how they adorned themselves with intricate and luxurious jewels. 

This historical perspective resonates deeply with my Indian heritage and culture, where the tradition of men's accessories has seen a significant resurgence over the past few decades. Men in India have increasingly embraced accessories, expressing their individuality and style through various forms of adornment. 

This trend is not limited to India alone. During my travels, I observed a global phenomenon where men from different cultures and backgrounds are incorporating jewels and sophisticated accessories into their daily attire. From street jewels to high-end designs, the modern man is redefining personal adornment.

These experiences and observations inspired the creation of "AJAH FOR HIM", is the embodiment of a lifelong passion for jewels and gemstones, focusing this time, specifically on men's adornment.

The brand introduces a diverse yet straightforward line of jewelry through five distinct collections. Each collection is meticulously designed to cater to a wide audience, resonating with men of all ages and styles. With over 40 years of experience in the field, my goal has always been to craft pieces that are versatile and elegant, suitable for all occasions.

"AJAH FOR HIM" offers a range of jewels and accessories that are subtle yet sophisticated, perfect for everyday wear as well as special events. The collections celebrate the modern man's desire to express himself through timeless and refined adornments.

The five collections within "AJAH FOR HIM" are designed to reflect different facets of a man's personality and style. Each piece is crafted with precision and attention to detail, ensuring that it not only looks exquisite but also feels comfortable to wear.

The use of high-quality materials ensures that every piece stands the test of time, becoming a cherished part of the wearer’s collection.

"AJAH FOR HIM" aims to bridge the gap between tradition and modernity, bringing together classic designs with contemporary trends. This blend creates a unique aesthetic that appeals to the discerning tastes of modern men. Each piece is designed to make the wearer feel confident and stylish. 

In conclusion, "AJAH FOR HIM" is more than just a jewelry brand; it is a celebration of men's adornment and self-expression. With a commitment to quality and design.

"AJAH FOR HIM", offers timeless pieces that cater to the diverse and evolving tastes of modern men, making every accessory a testament to the wearer’s individuality and style. 


Ajah was founded in 2022 in the historical city of Jaipur. We specialize in crafting men's jewelry and accessories, including buttons, cufflinks, lapel pins, and dog tags.

The founder, Virendra Kumar Bothra, is inspired by the surrounding beauty and has combined this inspiration with the skills of handcrafting artisans to create a diverse range of wearable art.

His aim is to create a space where each man can find something for himself. Each piece is designed for all occasions, festivities, and personal expression. Our products reflect a commitment to quality, elegance, and timeless style, ensuring they become cherished heirlooms.

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