Ajah was founded in 2022 in the historical city of Jaipur. We specialize in crafting men's jewelry and accessories, including buttons, cufflinks, lapel pins, and dog tags.

The founder, Virendra Kumar Bothra, is inspired by the surrounding beauty and has combined this inspiration with the skills of handcrafting artisans to create a diverse range of wearable art.

His aim is to create a space where each man can find something for himself. Each piece is designed for all occasions, festivities, and personal expression. Our products reflect a commitment to quality, elegance, and timeless style, ensuring they become cherished heirlooms.

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Frequently Asked Questions

How are you supposed to wear cufflinks?

Cufflinks are worn by sliding them through the holes in the cuffs of a dress shirt. The decorative part of the cufflink should be facing outward, and the fastening mechanism should be on the inside of the cuff.

What do cufflinks symbolize?

Cufflinks are considered a symbol of sophistication and elegance. They are often worn on formal occasions and can represent attention to detail, good taste, and a sense of style in a person's personality.

What are whale back cufflinks? 

Whale back cufflinks are a type of cufflink that has a flat, solid piece on one end and a larger, rounded piece on the other end. The larger piece is called the "whale tail" and flips back to secure the cufflink in place.

Are round or square cufflinks better?

The choice between round or square cufflinks is largely a matter of personal preference and the overall style of the dress shirt being worn. Round cufflinks are generally seen as more traditional, while square cufflinks can be seen as contemporary designs. Ultimately, it's up to the individual to decide which style they prefer.

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